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Moxie Center

Moxie Center Resources


National Collegiate Inventors and Innovators Alliance

On-campus Resources

A Guide to Market Research Resources @ UCSD

von Liebig Entrepreneurism Center


Bill Aulet, Disciplined Entrepreneurship

Clayton Christensen, The Innovator’s Dilemma

Giff Constable, Talking to Humans (free download)

Guy Kawasaki, The Art of the Start

Geoffrey Moore, Crossing the Chasm

Eric Reis, The Lean Startup

Noam Wasserman, The Founder's Dilemmas


Alexander Osterwalder: Value Proposition Canvas

Ash Maurya's Lean Canvas

Brad Feld (Foundry Group)

Customer Interviews Tips & Advice (

edX course:  “Entrepreneurship 101: Who is your customer?”  

Eric Reis' site: Startup Lessons Learned

Eric Reis video: the Lean Startup

Founder’s Dilemmas:  Noam Wasserman on equity splits in startups

Giff Constable: Tips for Customer Development Interviews

Giff Constable: Talking to Humans

Guy Kawasaki

Kauffman Foundation’s

Neil Senturia (San Diego Entrepreneur & Venture Capitalist)

Oregon Technology Business Center's Lean Canvas video

Paul Graham on startups

Startup Next

Steve Blank -- Lean Launchpad @ Stanford

The Business Model Canvas

Udacity course: "How to Build a Startup"

Other Entrepreneur Resources in the Community

Ansir Innovation Center



EvoNexus Incubator


San Diego Entrepreneurs Exchange

San Diego Tech Founders

San Diego Venture Group

Startup Circle

Startup San Diego

Tech Coast Angels

The Zahn Center @ SDSU



Business Model Canvas (powerpoint)

Open-source Gantt Chart application